Custom Watch Straps for those that demand the best.
Expert Consultation
Your watch is personal, and choosing the perfect strap should be a unique experience. At Velle Alexander, our expert consultation provides a guiding hand in crafting a piece that truly resonates with your individuality and needs. As a certified Watch Advisor, Alexander Gravelle personally assists each client, providing insights, advice, and personal touches that transform a watch strap into a personal statement. Your vision and our expertise combine to create a masterpiece tailored just for you.
Premium Materials
At Velle Alexander, we believe that the finest artistry deserves the finest materials. We carefully select premium leathers, including alligator, crocodile, calfskin, goatskin, and exclusive novelties from renowned tanneries across the globe. Our materials are not only rich in texture and appearance but also durable and comfortable, ensuring a watch strap that's as enduring as it is elegant. With Velle Alexander, you are wearing a piece of art crafted from the very best the world has to offer.
Exquisite Hand Craftsmanship
At Velle Alexander, hand craftsmanship is not just a method, but a philosophy. Each watch strap is a symphony of precision, skill, and artistry, individually crafted by seasoned hands. Using only the finest leathers sourced from the world's top tanneries, we create bespoke pieces that transcend mere function. Our attention to detail, meticulous stitching, and personalized design ensure that every strap is a timeless masterpiece, tailored to the discerning tastes of our clients. Experience the elegance and personal touch of true craftsmanship, only at Velle Alexander.
Explore Our Latest Creations
What our Clients Say
“This is my first purchase from Velle Alexander and it won’t be my last. This purchase arrived earlier than promised; better quality materials than I expected and extraordinarily well crafted. This is a world-class operation. Thanks for a beautiful piece of art!”
“This is my 4th strap from Alex. I keep coming back because I honestly end up liking the straps as much as the watches themselves. Communication with Alex is outstanding - he consistently produces a quality strap that just adds to the watch. Thanks Alex for being the artist you are and keep up the great work!”
“I have been working with Alex for the past couple of years on a series of replacement straps for my vintage watch collection. Every single time, he impresses me with the quality of his work but also the insight that comes with understanding how colors and textures will affect the look and feel of a vintage watch. He understands that even valuable watches are objects to wear and cherish, and not just status symbols to sit in a vault. I hope to continue working with Alex in the future!”
