Explore the Art of Craftsmanship.
Welcome to the Velle Alexander gallery, where each watch strap is a unique masterpiece of craftsmanship and style. Handmade with precision and passion, these pieces reflect our relentless pursuit of perfection and our dedication to quality. As you explore, you'll discover the elegance, functionality, and personalized touch that make Velle Alexander's watch straps a symbol of luxury. Here, you can also find the pricing details that correspond to the customized elegance we provide. Enjoy the journey through our artistic creations, and imagine the possibilities for your own bespoke watch strap.
Feeling inspired? Create your custom watch strap.
Velle Alexander Signature Racing Straps
Unique to the Velle Alexander atelier, our Signature Racing Strap offers a fresh interpretation of sporty elegance to complement your fine watch. This example was designed to match a vibrant, red-dialed SUF Helsinki piece for a client in Austria.
English Bridle Cowhide - Black
French Goatskin - Red
Waxed Linen Thread - White
Stainless Steel Buckle - Polished
Quick Release Spring Bars
Total as pictured (excl. international shipping): $379 USD
Other examples below
Bund Straps
The Bund Strap has undeniably solidified its place in the history of watches and fashion, strapping some of the finest timepieces to the wrists of militaries and celebrities alike. While Bunds certainly lean more on the casual side, this classy example adds an understated sophistication through its smooth, monotone aesthetic. Crafted for an Australian client’s Omega Speedmaster.
Italian Buttero Cowhide - Whiskey
Waxed Linen Thread - Beige
Painted Edges - Cognac
Strap Padding - Center
Stainless Steel Buckle - Polished
Quick Release Spring Bars
Total as pictured (excl. international shipping): $439 USD
Other examples below
Exotic Straps
The finest watches deserve the finest and most interesting materials. Exotic hides like alligator offer a refined elegance while ostrich leg adds an element of intrigue through its dynamic and varied scale patterns. This example of American alligator was crafted for a US client’s A. Lange & Söhne chronograph.
American Alligator - Matte Black
Waxed Linen Thread - Black
Painted Edges - Black
Strap Padding - Center, Full-Length
Stainless Steel Buckle - Polished
Chamfered End
Total as pictured: $394 USD
Other examples below
Rally Straps
Similar to the Bund, the iconic Rally Strap has become a mainstay in the world of watches. Typically paired with chronograph racing watches, the patterned perforations of the Rally Strap were inspired by the technique of perforating certain parts of racing cars to reduce weight. This example was crafted for a US client’s Omega Speedmaster.
English Bridle - Tan
Waxed Linen Thread - Bronze
Painted Edges - Red Brown
Rally Holes
Stainless Steel Buckle - Polished
Total as pictured: $279 USD
Other examples below
Essential Straps
The Essential Watch Strap is an industry standard. While materials can range from cow/calfskin, goatskin, or shell cordovan, the traditional silhouette of a tried and true classic is always a confident choice. This example was crafted for a US client’s Apple Watch.
Smooth Italian Vacchetta - Walnut
Waxed Linen Thread - Brown
Painted Edges - Cognac
Apple Watch Adapters
Stainless Steel Buckle - Polished
Total as pictured: $279 USD
Other examples below
