Latest Creations
Custom Watch Straps for those that demand the best.
Expert Consultation
Your watch is personal, and choosing the perfect leather watch strap should be equally personal. Velle Alexander is owned and operated exclusively by Alex Gravelle, the sole-artisan and Fondation de la Haute Horlogerie (FHH) certified Watch Advisor. Alex personally assists each client, bringing to bear his expertise in fine watches and leather working to help refine and execute your vision for the perfect leather watch strap.
Premium Materials
The finest leather craftsmanship deserves the finest materials. When working with Velle Alexander, you can expect to choose from a carefully curated selection of premium leathers including American alligator, porosus crocodile, shell cordovan, calfskin, goatskin, and other exclusive novelties from renowned tanneries across the globe. These materials are not only rich in their appearance, but also durable and comfortable, ensuring a watch strap that's as enduring as it is elegant.
Exquisite Hand Craftsmanship
At Velle Alexander, high quality hand craftsmanship is not just a method, it’s a cornerstone of the brand. Each premium leather watch strap is made using traditional handcrafting techniques and high levels of precision, skill, and artistry. This personalization of design, attention to detail, and meticulous hand stitching and finishing ensure that every strap is tailored to your discerning tastes and built to last.
What our Clients Say
“This is my first purchase from Velle Alexander and it won’t be my last. This purchase arrived earlier than promised; better quality materials than I expected and extraordinarily well crafted. This is a world-class operation. Thanks for a beautiful piece of art!”
“This is my 4th strap from Alex. I keep coming back because I honestly end up liking the straps as much as the watches themselves. Communication with Alex is outstanding - he consistently produces a quality strap that just adds to the watch. Thanks Alex for being the artist you are and keep up the great work!”
“I have been working with Alex for the past couple of years on a series of replacement straps for my vintage watch collection. Every single time, he impresses me with the quality of his work but also the insight that comes with understanding how colors and textures will affect the look and feel of a vintage watch. He understands that even valuable watches are objects to wear and cherish, and not just status symbols to sit in a vault. I hope to continue working with Alex in the future!”
