Fine American Craftsmanship
Bespoke Leather Watch Straps
Handcrafted By a Sole-Artisan in Minneapolis, MN
An Unmatched Bespoke Experience
Expert Consultation
Every commission begins with conversation. As the sole artisan and FHH-certified Watch Advisor, Alex Gravelle personally guides each project—merging expertise in fine watches and leathercraft to create a strap that feels inevitable on the wrist.
Premium Materials
Fine craftsmanship starts with exceptional materials. Each strap is handmade in the USA from a curated selection of world-class leathers—American alligator, Italian calf, French goatskin, Horween shell cordovan, and more—sourced for their texture, tone, and integrity.
Exquisite Craft
Every stitch, edge, and finish is executed by hand in Minneapolis. From precision saddle-stitching to polished edge paint, each detail reflects a commitment to longevity, individuality, and American craftsmanship.
A Limited Production Atelier
Each bespoke strap is handcrafted by Alex Gravelle in his Minneapolis atelier. Only a limited number of commissions are accepted each month to ensure every piece receives full attention—from material selection to hand finishing. What you receive is rare, refined, and enduring—an American-made expression of true craftsmanship.
Recent Commissions
A selection of recent bespoke watch straps, each handmade in the USA and tailored to the timepiece for which it was built. From exotic hides to classic calf, every commission reflects the client’s style and the precision of American craftsmanship.
What Collectors Say
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Velle Alexander straps are the finest leather watch straps I have ever encountered in 30 years of experiencing watches on leather straps. The aesthetics, fit and feel are second to none.
Bruce B.
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It's fantastic when you find a true artisan that can marry his craft with your passion for watches. Alex is one of the easiest guys to work with and the quality of his straps is second to none. Plus, made in the USA. I've bought three straps from Alex and to be sure, I'll be having him design many more.
Adam W.
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My first purchase from Velle Alexander and won’t be my last. From initial quote to finalization and communication, every aspect of the bespoke process was easy, efficient, and outstanding. The end product was outstanding and worth the wait!!
Edward W.
Commissioning a Strap
Commissions are simple, personal, and designed to capture everything I need to craft your strap to specification.
Each strap is handcrafted in the USA, beginning at $320, with most bespoke work ranging from $350–$500 depending on materials and construction.
Step 1
Submit Details
Complete the short form with your watch model, wrist size, and material preferences.
You can also include photos or notes to help guide your design.
Step 2
Review & Align
I’ll review your submission and reach out if any clarification or feedback is needed.
Together, we’ll confirm the final design details before moving forward.
Step 3
Quote & Timeline
Once everything is aligned, I’ll share your final price and an estimated completion timeline.
Step 4
Handmade to Order
Your strap is then crafted by hand in my Minneapolis studio and shipped worldwide, fully insured, in signature Velle Alexander packaging.
About Velle Alexander
I founded Velle Alexander in 2019 at my dining table in Minneapolis, handcrafting leather watch straps for fellow collectors. What began as a personal pursuit has grown into an American atelier trusted by clients worldwide. Each strap is made entirely by hand—from cut to stitch to finish—guided by the belief that true craftsmanship lies in precision, patience, and permanence.
As Seen In
Velle Alexander has been featured in leading publications and podcasts covering fine watchmaking and craftsmanship
