Premium Leather Watch Straps
Handcrafted by alex Gravelle

At the intersection of a personal passion for watches and an innate desire to create, I began building Velle Alexander in 2019 on the dining room table in my Minneapolis apartment.

Since then, I have worked with clients across the globe, designing and handcrafting premium leather watch straps for some of the finest watches and most prolific collectors and dealers in the world.

I personally believe that anything worth making is worth executing to the highest standard, which is what you can expect from me and the Velle Alexander brand. And because of that, I choose to do most everything by hand; personally hand cutting, hand stitching, and hand finishing each and every strap in my Minneapolis-based home studio with an exacting level of care and attention to detail.

If you’re someone that seeks out the best and wants your next strap to be more than just a number in a production line, it would be my pleasure to assist.

Let’s make something great.

Alex Gravelle
Owner and Artisan