Straps your watch actually deserves.
Bespoke leather watch straps, designed with you and made by hand in Minneapolis.
Recent Commissions
A selection of straps I've made this year. Each one started as a conversation - the watch, the client, and what they wanted it to become.
What Collectors Say
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Velle Alexander straps are the finest leather watch straps I have ever encountered in 30 years of experiencing watches on leather straps. The aesthetics, fit and feel are second to none. The care and attention to detail are amazing. Perhaps the best endorsement I could give is that after trying on the two I had ordered, I immediately decided to order two more.
Bruce B.
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The results exceeded my expectations. The materials are the best of any OEM strap. One of them was for an [A. Lange & Söhne] and it’s so much nicer than the OEM alligator. I highly recommend him. It’s worth the price.
Michael S.
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When my father passed away I inherited his Cartier Tank watch. I discovered Alex's website and have worked with him now to create three different bands. He understands the significance of my inherited watch and genuinely seems interested in helping me maintain its classic look. I think the bands speak for themselves!
Drew M.
Why clients commission with me
Conversation, not a configurator.
Every commission is a back-and-forth: emails, sometimes a phone call, revisions if you need them. I'll ask the questions you didn't know to ask, and push back when I think a choice will disappoint you. Most returning clients tell me that's why they came back.
The strap other makers wouldn't take.
Unusual lug widths. Vintage proportions. Inherited watches with sentimental weight. Client-supplied leather from an heirloom jacket or a piece of luggage. Most of what I'm best at doesn't fit in a standard order form.
Work that holds up against the OEM.
Clients have told me my work beats the factory strap on their A. Lange & Söhne, IWC, Cartier, and Glashütte Original. I'm not the cheapest option. I am, for the watches I've taken on, the best-made one.
As Seen In
Featured in leading watch publications and podcasts.
Commissioning a Strap
The commission process is simple and personal: an honest back-and-forth until the design is right.
Every strap is handcrafted in Minneapolis. Commissions begin at $320, with most bespoke work ranging $350–$500 depending on materials and construction.
Step 1
Submit Details
Share your watch, wrist size, and material preferences. Photos or notes help me understand what you're picturing.
Step 2
Review & Align
I'll review your submission and reach out with questions, suggestions, or if I think something won't work, honest pushback. We'll finalize the design together.
Step 3
Quote & Timeline
Once the design is set, I'll share your final price and a completion timeline. Typical turnaround is 4–6 weeks.
Step 4
Handmade to Order
Your strap is crafted by hand in my Minneapolis studio and shipped worldwide, fully insured.
About Velle Alexander
I started Velle Alexander in 2019 on my dining table in Minneapolis, making straps for fellow collectors who wanted something the big houses couldn't quite deliver. Seven years later it's still me at the bench, but the clients now come from Switzerland, Singapore, and everywhere in between.